Identify the impact of media communication (positive and negative) in Assignment - 1

Identify the impact of media communication (positive and negative) in a crisis built in bed - Assignment Examplenication sty is necessary to be equal to(p) to insure the continuity of the business concern since no matter of the vision and mission of an organization, the stakeholders are needed to be given reassurance regarding the business success (Notes in PPT).During a crisis, the organization should have a fast and efficient method of communication to be able to go along situations created by the masss thirst for information (Notes in PPT). There are 5 all important(p) points in the crisis communication management in an organization. First is the identification of the organizations key spokespersons that canful represent the company in times of crisis and be believable to carry the right information. Second is the formulation of the leaders and key spokesperson in facing the media. Third is having a established crisis communication team that is ready at all times with the capability to connect to trusted media authorities to be able to maintain a positive reputation of the organization. The same group is also responsible in communication with the proper authorities for a particular crisis such as the police or the fire service in terms of emergencies. It is important for the communication group within a company to have a positive blood with the media or else there would be a contest with regards to the crisis that occurred which can destroy the business (Cornelissen, 2014, p.210).One example of the use of media to handle the crisis is how Mattel faced the August to October 2007 lead paint issue on toys that the company is producing. Due to a presence of an established communication plan which focused on the cookery of the company in such events and the openness of Mattel in giving out updates regarding the situation survived the company without risking relationship to its consumers, stakeholders and the media (Cornelissen, 2014,